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En effet, outre le côté ludique et animé, la vidéo est le reflet de la vie réelle, elle permet de donner vie aux personnages et aux éléments, de les mettre en situation. C’est sans doute en partie pour ces raisons là, et toutes les études le montrent, qu’elles sont devenues l’élément qui attire le plus sur le web. La vidéo est une méthode éprouvée pour améliorer la rétention et la compréhension d’un message.
Plus de la moitié de ceux qui regardent une vidéo la partage avec leurs proches par l’envoi d’un lien email sur les messageries ou les réseaux sociaux. Comme si en regardant une émission à la TV, ils invitaient un ami à le regarder en même temps.
Une photo, un descriptif, une fiche technique, ne suffisent pas toujours pour bien se représenter un stylo publicitaire ou n’importe quel autre objet publicitaire, sa taille, ses fonctionnalités, son volume, la zone de marquage…C’est pourquoi Promocadeaux®, 1er réseaux européen du stylo publicitaire et du cadeau d’entreprise, présente en exclusivité tous ses nouveaux produits en vidéo sur tous ses sites.
En voici quelques exemples :
Le coffret stylo expert plume de chez Waterman, la vidéo vous montre comment est présenté le stylo tout en mettant en avant son ergonomie. Le stylo bille transparent Rumour de chez Papermate, grâce à la vidéo on a en clin d’œil une idée claire de son aspect et de la qualité de son écriture. Comment démontrer toutes les fonctionnalités du surligneur index Post-It sinon qu’en simulation réelle ? Quant au stylo, Esprit bille et porte mine de chez Parker, rien de tel qu’une mise en scène pour évaluer à la fois le packaging et la fonction rétractable de l’instrument.
Plus que jamais, dans une stratégie de référencement Web efficace, la vidéo s’avère être un véritable levier de transformation. Ne vous privez donc pas d’un outil qui fait ses preuves et n’hésitez pas à le partager avec vos clients.
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